Coach Willena McGee, RN-BSN

Based in Columbia, South Carolina · Serving founders nationwide

Build the company
before you buy
the van.

NEMT coaching and consulting for healthcare professionals.

Explore My Programs

Build a premium, self-pay non-emergency medical transportation (NEMT) company with a clear model, pricing, and structure before you commit to the vehicle.

For healthcare professionals ready to build without Medicaid, without brokers, without facility contracts.

Program payment options available

AAA Accredited Training and Education Provider
AAA-Accredited
Training Provider
Accreditation TP24831

Coach Willena McGee, RN-BSN

Hear directly from clients and students

Hear what changed when they built with guidance.

Real founders. Their own words. Watch how coaching and consulting helped them move forward.

NEMT Coaching · Charleston, South Carolina

Prime Core Care

47 seconds · English captions and transcript available

“I feel a lot more confident and organized because I’m not guessing anymore.”

Hear how the lessons helped the founder of Prime Core Care think through his niche, target client, service packages, and company plan before spending on a vehicle.

Read Prime Core Care’s video transcript

Hello, I'm Brandon, one of Coach McGee's students in the

Build It the Right Way program.

Is I really appreciate being in the class because it helped me slow down

and really think through my business before I started doing anything

like spending money on vehicles.

The lessons helped me understand my niche, my target client, my

service packages, and how to build a more professional business plan.

I feel a lot more confident and organized because I'm not guessing anymore.

Um, I would recommend this class to anyone who's looking to start an

NEMT business in the future because Coach McGee definitely will give

you that structure and that guidance and help you get the understanding

on what it really takes to succeed.

So thank you to Coach McGee and hope to see you on the other side.

Thank you.

NEMT Coaching / Consulting · Houston, Texas

ElevenO3 CareLink Solutions

1 minute 11 seconds · English captions and transcript available

“Coach Willena’s program is where we would start again.”

Hear the founders describe the industry guidance, documents, checklists, and individual support that helped them prepare their company.

Read ElevenO3 CareLink Solutions’s video transcript

If you want to build your NEMT company, this is what you should do.

We're Frank and Cherranda, co-founders of ElevenO3 CareLink Solutions, a

private-pay medical transportation company here in Houston, Texas.

Starting any business is hard.

Starting one in NEMT is another level entirely.

The industry moves fast, the paperwork is dense, and most of it,

nobody hands you a map for, which Willena McGee made the difference.

Here are the three places we would have stayed stuck without her.

First, understanding the industry.

NEMT isn't static.

The regulations and best practices shift constantly.

Willena kept us current on what was actually changing,

not just what we assumed.

Second, the paperwork.

Compliance documents, qualification files, the forms that can quietly

stall a launch for months.

She gave us detailed checklists and walked us through the process

one-on-one so nothing slipped through.

Third, knowing what resources even existed.

She connected us to the events and to other providers going

through the same journey.

If you're building in this space, you don't have to figure it out alone.

Coach Willena's program is where we would start again.

Work with Coach Willena McGee, RN-BSN

Choose your support.
Build with direction.

Two ways to build with me. Both start with self-pay as your primary payer source and a complete system you are ready to follow.

You participate, make the decisions, and do the work. I bring the framework, experienced guidance, and the support included in your program.

Focused one-on-one coaching

Build It Right Intensive

For founders who want personal guidance to turn an idea—or an unfinished company—into a clear plan they can act on.

12 weeks · weekly one-on-one sessions

  • Know your clients and what you will offer them.Choose the self-pay clients you want to serve, shape your first service package, and create a professional brand around it.
  • A professional starter website to book clients and get paid.Give your company a polished online home where clients can explore your services and book with you—with connected tools to manage appointments and send invoices as you grow.
  • Stay on top of new inquiries and appointments.Start with a connected client management system and initial automated follow-ups to help you organize your next steps.
  • See what it will take to get started.Put your startup costs, projected income and expenses, and credit-building steps into a clear company plan.

$5,000 current program investment

Your client management system (CRM) is included for 12 weeks, then $97/month billed separately. Ongoing marketing support is a separate program.

Selected media features & industry recognition

Read the stories behind the work.

More industry featuresTobi Cloud ↗Bambi podcast ↗

My core coaching framework starts with self-pay. Facility contracts are an optional growth path, rather than a requirement to begin.

The Build It Right Method

Start your NEMT company in the right order.

My framework connects your company structure, positioning, operating preparation, and self-pay strategy. I learned why the correct order matters through the loss of my own transportation company. Today, I help founders understand the decisions behind what they build.

01

Build

Understand your company setup, startup costs, and financial assumptions before adding major expenses.

02

Position

Choose who you serve and shape a premium offer around the experience those clients value.

03

Prepare

Work through applicable requirements, insurance, policies, systems, and vehicle timing.

04

Profit

Connect your pricing, packages, visibility, and referral relationships to a self-pay revenue strategy.

My work is grounded in healthcare standards. I also serve as a board member of the American Accreditation Association.

Start with one clear next step

Get clear. Then make your next move.

Start with the free Google Doc, or choose the focused resource that matches the question holding you up.

Before a major purchase

Before the Vehicle

Free Google Doc

See the company decisions that come before buying the vehicle and begin with a clearer direction.

Understand your company records

NEMT Setup Certainty™

$44

Use nine lessons and three Decision Guides to review your LLC, EIN, NPI, and D-U-N-S records and decide what to keep, correct, or build next.

Know what to verify in your state

Your State, Handled™

$33

Get your state-specific requirements file, verification questions, and a process to sort what is handled, needed, or still needs confirmation.

Build the decisions behind your plan

Build Before You Borrow™

$197

Work through your market, buyer, pricing, operations, and capital needs, then organize them into a company plan you can understand and explain.

Meet Rachel · AI program guidance

Find your next step.
With my AI assistant.

Rachel is my AI assistant. She can help you understand your starting point, compare my programs, and choose the support that fits.

My coaching and consulting are for founders building with self-pay or private-pay clients as their primary payer source, ready to follow my system and participate in the work.

Answer three quick questions to get started. Already know what you want? Choose your program and enroll directly.

Already a client and need help? Contact program support.

Find the right support for you

Build It Right Intensive: $5,000. The NEMT Solution: $15,000. Review payment options.

From the blog

Make your next move an informed one.

Explore the blog ↗
Before you choose your next step

A few questions, answered.

Do I need to buy a vehicle before I start?

No. My framework begins with your company model, self-pay client, offer, pricing, and structure so you can make an informed vehicle decision.

Do I need Medicaid, brokers, or facility contracts?

My core coaching framework starts with self-pay clients, without depending on Medicaid, brokers, or facility contracts. Some blog resources explore facility contracts as an optional growth path. They are not a starting requirement in this framework.

Which program fits the support I want?

Build It Right Intensive is 12 weeks of focused one-on-one coaching at $5,000. The NEMT Solution is a $15,000 consulting and implementation partnership, with an initial 12-week phase and support through month 18. Review each program’s full scope before enrolling.

Compare my programs ↗
Can I enroll through the website and review payment options?

Yes. You can compare the programs and enroll directly through the website. The program section also includes payment options through Denefits, where you can review available terms before accepting a plan.

Explore my programs ↗
Where can I start while I am still exploring?

Start with Before the Vehicle, my free Google Doc, or choose a focused resource for your next company decision.

Get My Free Google Doc ↗
Build the company before you buy the van.

Ready to build with me?

Choose the coaching or consulting program that matches the support you want. Review the investment and payment options, then take your next step.