Build
Entity, documents, startup costs, break-even math, and a bank-ready plan before major spending.
Coach Willena McGee, RN, BSN · NEMT Startup Coach
Build the company before you buy the van.
The RN-led, faith-rooted method for healthcare professionals ready to build a premium, self-pay non-emergency medical transportation (NEMT) company — built in the right order, so you don't lose money learning the hard way.
RN, BSNNurse-led strategy
TP24831AAA accredited
50+Companies guided
RN, BSN — Nurse-Led
Accreditation TP24831
Faith · Stewardship · Legacy
Built for Healthcare Leaders
A premium healthcare lane
This isn't rideshare. It's healthcare transportation.
Most new NEMT owners are taught to chase brokers, buy a van, and figure the business out afterward. That creates thin margins, avoidable debt, and a company that's hard to scale.
Willena teaches healthcare professionals to build the model first — positioning, pricing, compliance, systems, and referral pathways — before the asset drains the capital.
Broker-dependent
Premium self-pay
Buy first, plan later
Model before asset
Generic transportation
Healthcare brand
The Build It Right Method
Four moves, in the right order.
The sequence protects your capital, your license, your name, and your ability to grow beyond one vehicle.
Position
A premium niche, brand, message, and service promise that separate you from commodity transport.
Prepare
Compliance, insurance, vehicle timing, policies, systems, and operational readiness.
Profit
Self-pay packages, referral relationships, visibility, sales, and the long-term legacy plan.
Real founders, built right
The proof is on the road.
Founders who moved from fragments and guesswork into a structured, self-pay healthcare transportation model.
Alicia
We Simply Care · Waukegan, IL
Rebuilt her foundation, signed lucrative self-pay contracts, and earned state-level recognition.
Toby & Abe
T & A Transportation · Virginia
This sibling pair moved from scattered advice to the right vehicle, right niche, and a revenue-producing plan.
Dilal
BestCare Medical Transport · Virginia
Left a failed partnership and now operates three vehicles across Virginia.
Melissa
Lily Dove Services · Chicago, IL
Positioned before buying and grew from one planned van into multiple vehicles and partnerships.
The advisory pathway
Same foundation. Built further.
Every high-touch program starts with the Build It Right foundation. The higher tiers add more strategic support, systems, content, website depth, and done-for-you implementation.
Build It Right Intensive
A 12-week 1:1 foundation build for founders who need the right order before they spend.
Coaching Blueprint
Longer 1:1 support to move through the full method and into early growth.
NEMT Solutions
A deeper systems, website, handbook, AI, and content-support buildout.
Empire Builder
The fullest advisory and done-for-you build for serious healthcare founders.
Questions founders ask first
Before you build, get clear on the model.
These are the questions healthcare professionals ask when they're moving from interest into a serious NEMT business plan.
NEMT means non-emergency medical transportation — helping people get to appointments, therapy, procedures, and follow-ups when they can't safely or easily get there on their own. The premium lane is healthcare transportation: structured, policy-driven, and built around trust.
No. Willena teaches a premium self-pay and private-pay model so founders aren't forced to depend only on broker rates or Medicaid volume. The business is positioned around value, service packages, referral relationships, and client experience.
Not before the business model is clear. The Build It Right method starts with structure, costs, positioning, compliance, and pricing so the vehicle decision supports the business instead of draining the startup budget.
Healthcare professionals, administrators, agency owners, and serious founders who want to build a premium healthcare transportation company with structure, standards, and a path to profit.
Applications are reviewed for fit. Qualified applicants are invited to a strategy call so the right program level can be matched to their stage, goals, timeline, and readiness to build.
By application only
If you're ready to build a company, not just buy a van, start here.
Applications are reviewed personally. Qualified healthcare professionals are invited to a strategy call to map the right program — and the right order.